GCP Applied Technologies to Rebrand VERSASHIELD® as KOVARA™ and Sell Non-core Halex Product Lines

April 26, 2017

CAMBRIDGE, Mass., April 26, 2017 (GLOBE NEWSWIRE) -- GCP Applied Technologies Inc. (NYSE:GCP) announced that it is rebranding its proprietary VERSASHIELD rolled flooring moisture barrier as KOVARA. The relaunch of this product supports GCP’s growth strategy for KOVARA, which includes introducing the product into geographies outside of North America.

The Company also announced the sale of non-core carpet tack strip and plywood underlayment product lines that were acquired with Halex Corporation (“Halex”) in 2016 to Q.E.P. Co., Inc. (OTCPK:QEPC). The sale is not expected to have a material effect on the financial statements of GCP. The integration of Halex into GCP’s Specialty Building Materials segment is proceeding as planned.  

“KOVARA is an example of the high-quality, specialized products and materials GCP is focused on providing to global construction markets,” said Zain Mahmood, President of GCP’s Specialty Building Materials business. “We are divesting these ancillary product lines as part of our plan to concentrate our resources on differentiated specialty construction products like KOVARA.”

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